After the much anticipated Xi-Biden meeting in California on November 15, one noteworthy detail quickly hit Weibo’s top trending topics, namely Biden’s apparent admiration for Xi Jinping’s Hongqi car. The hashtag “Biden Points at Hongqi Car, Calls it Beautiful” #拜登指着红旗车说beautiful#) had racked up over 300 million views on Weibo by Thursday night.
The short moment happened as Biden accompanied Xi to his car following their meeting. “It’s a beautiful vehicle,” Biden remarked. “It’s a Hongqi car, made in China,” Xi replied. Biden then quickly peek inside before comparing the Hongqi car to his own American Cadillac “beast.”
Biden accompanied Xi to his car following their meeting. "It's a beautiful vehicle," he remarked. "It's a Hongqi car, made in China," Xi replied. This brief moment became top trending on Weibo today, where it received over 270 million views. pic.twitter.com/piyhUlCxr6
— Manya Koetse (@manyapan) November 16, 2023
On Chinese social media, the Hongqi car compliment was prominently featured and amplified by various official channels, framing it not only as a testament to the friendly relations between the U.S. and China but also as a triumph for Chinese-made brands.
The recognition of this decades-old Chinese brand by a U.S. president (similarly vintage) added an extra layer of significance, making it a noteworthy promotion-worthy moment that resonated with netizens.
Image “Hongqi: Recognition by the President of the United States”, circulating on Weibo.
Hongqi holds special significance in China and serves as a symbol of national pride, being the first car and limousine independently produced by the country in 1958 by FAW Group under the guidance of Chairman Mao Zedong. At the front of the car, you find a red flag, while the emblem on the back features Chinese characters for Red Flag in Mao Zedong’s calligraphy. Hóngqí (红旗) literally translates to ‘red flag.’
In the book Development of a Society on Wheels (2018), the Hongqi car is described as “carrying strong political symbols with a strong socialist flavor” as it stands for the success of China’s socialist system and the country’s self-reliance (p. 187). The car first premiered during the military parade in 1959, which celebrated the tenth anniversary of the People’s Republic of China (Hong 2013, 191).
China’s car industry has come a long way since then. China is now the largest automobile market and its car industry has quadrupled exports in just three years, surpassing Japan as the world leader.
Various Chinese media outlet used the context of Biden’s remarks to hold polls on the popularity of Chinese brand cars among netizens, asking them if they’d rather purchase a foreign car or a domestically produced brand. A majority of respondents indicated a preference for made-in-China brands.
Hongqi making its international debut at the Leipzig Trade Fair (Des Foires Internationales, 1960) (Sina).
But the way this incident is showcased on Chinese social media through official channels goes beyond Chinese national pride of esteemed brands and the success of China’s car industry. It also serves as a means to highlight the positive relations between Xi and Biden, as well as between China and the U.S., without delving too deeply into the political aspects of the meeting itself.
Recently, there has been a noticeable shift in Chinese official narratives regarding Washington and Biden, a change reflected in the top-down management of social media discussions on these topics and the guidelines on what is permitted or restricted. As is always the case with bigger high-level events and meetings involving leader Xi Jinping, there is stringent control and limited space for open online discussions when it comes to political content. But it is evident that the comments that now do make it to the front pages of Weibo or Douyin are primarily positive and supportive—this, despite the overall surge in anti-American sentiments on Chinese social media (also see our other recent article here).
The brief exchange between Biden and Xi about their cars is not merely positive, non-political, and non-sensitive; it also possesses another layer that makes it the ideal moment to highlight. It portrays a moment of changing power dynamics in bilateral relations, with the American president appreciating the Chinese leader’s car as much as he does his own Cadillac. Despite their differences, both are equally powerful and “beautiful.” This narrative precisely mirrors the current discourse about Sino-American relations that is especially visible in China’s online media sphere.
On X, China’s Foreign Ministry spokesperson Hua Chunying (华春莹) dedicated two tweets to the Hongqi moment. One of them showed a picture of the two cars next to eachother at the Filoli estate in Woodside, California, with Hua writing: “
Chinese Hongqi and 
American Cadillac Beast.”
On Weibo, a few commenters playfully suggested that Biden should consider swapping his Cadillac for a Hongqi. “Hey Old Joe, why not opt for a Hongqi, too?” Others humorously proposed that Biden could become an outstanding new spokesperson for the iconic Chinese car brand.
Meanwhile, the Hongqi brand shared the video of the moment on its own social media page with a caption inspired by a quote from Xi: “Staying true to our original aspiration, living up to expectations” (“不忘初心，不负期待”).
FAW Group Hongqi also posted the moment on their own social media page.
One Weibo user (@林妹妹有话说) from Guangdong writes:
“Times have really changed. Once, it was us [Chinese] who looked in admiration at the towering skyscrapers and bustling cars and traffic in the United States. Now, the whole situation has turned around and it’s America’s turn to admire China’s infrastructure, Chinese manufacturing, and especially the Chinese automotive industry (..) Our current power has earned us equality, respect, and admiration from the U.S. and the West. This reality is a powerful blow to those ‘intellectuals’ in the past who wanted us to kneel down in return for “friendship” with the West. It’s such a happy moment!”
By Manya Koetse
Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:
References
Hong, Song. 2013. “National Patent Regime and Indigenous Innovations in compliance with TRIPS: A Case Study of China.” In: Sunil Mani and Richard R Nelson (eds), TRIPS Compliance, National Patent Regimes and Innovation, 172-222. Cheltenham: Edward Elgar Publishing Limited.
Wang, Junxiu. 2018. Development of a Society on Wheels: Understanding the Rise of Automobile-dependency in China Springer Nature Singapore.
Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.
©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
The post Xi and Biden’s “Beautiful” Hongqi Moment: National Pride and Shifting Dynamics in Sino-American Relations appeared first on What's on Weibo.